Ola cabs is an Indian taxi hailing app which is competing with the international company Uber in Indian market. The plans that they are executing are very very different. Ola mostly focuses on the customers , by giving them offers , free rides e.t.c. Coming to it’s rival focusing on drivers , it stopped giving offers to customers and giving good incentives to their drivers . If you are a customer and choose ola because of offers then you will save money but not time.This is due to less cabs are available in peak hours. What will we do with a free ride if there are no cabs available to take us on time.The drivers who took great incentives at the time of joining as a ola driver are changing their minds and joining Uber. If ola pursue to implement this strategy, it will definitely follow the fate of Nokia and Kodak.